B2B Businesses

Performance-Based
Lead Generation

We run a 60-day pilot where we build and manage a complete outbound cold-email system that generates a predictable flow of qualified sales meetings on a performance basis.

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Qualification

Is This Right For You?

This works best for certain types of B2B businesses. See if this is right for you:

✓This Works Best For Businesses With...
  • ✓
    $15,000+ Client Lifetime Value
  • ✓
    A clearly defined B2B buyer that can be reached by email
  • ✓
    Capacity to close new pipeline Someone available to take calls
✕This May Not Work For Businesses With...
  • ✕
    Under $300k/year in revenue
  • ✕
    B2C or Low-ticket B2B businesses
  • ✕
    Under 20,000 companies in your total addressable market
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ROI Calculator

Calculate Your Projected Return

Adjust the inputs to match your business and see what a 60-day pilot could return.

Campaign Inputs
Lead Response Rate1.5%
Positive Response Rate20%
Call Booking Rate25%
Show Rate70%
Close Rate25%
Emails Sent
100,000
→
Prospects
50,000
→
Replies
750
→
Interested
150
Meetings Booked
Over the 60-day pilot
28
Business Economics
Total Revenue Generated
$125,000
Return on Investment
10.6x
For every $1 invested → $10.59 back
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How It Works

How We Book Sales Meetings

How we build your lead generation system.

01
Step 1
Strategy and Market Research
📊TAM sizing
🗺️Buyer journey
🗣️Pain language
🔍Competition
↓
ICP & Trigger Profile
🏢 Company
IndustryHeadcountRevenueGeographyTech stack
👤 Persona
Job titlesDaily KPIsPain languageCommittee
⚡ Buying Triggers
💼 Job postings ⚡ Funding 👤 New hire ⚙️ Tech stack 📄 Permits
↓
🎯 Targeting & ICP Brief
  • Deep market research: TAM size, full buyer journey, competitive landscape, and the exact pain language your prospects use
  • ICP defined at two levels: company-level targeting criteria and persona-level decision-maker profile, each with its own logic
  • Buying trigger mapping: detectable signals that show a prospect is in-market right now, used to filter the list before a single email goes out
  • Audience segmentation: distinct sub-groups, each with its own targeting filter and message angle, prioritized by intent
02
Step 2
Infrastructure Build
🛡️ Your Primary Domain: Protected
Never touches cold outreach
yourbrandco.co yourbrandhq.info yourbrandmail.info + up to 497 more
100–500 lookalike sending domains
SPF · DKIM · DMARC verified on every domain
Google Workspace
60%
2 inboxes per domain
Microsoft 365
40%
49 inboxes per domain
🔥 2 Week Warmup
🚀 Live Send: 100,000+ emails over 60 days
  • 100–500 sending domains purchased as lookalike variants of your brand, keeping your primary domain completely clean
  • SPF, DKIM, and DMARC configured and verified on every domain before a single email is sent
  • Google Workspace and Microsoft 365 inboxes: 60/40 split from official resellers. If one platform tightens rules, the other keeps running. Sent through Instantly for automated inbox rotation and throttling.
  • Backup infrastructure: a complete second sending environment that activates within 24 hours if your primary setup is ever flagged or throttled, so campaigns never go dark
03
Step 3
Lead List Building
🗄️Databases
🕷️Scraping
🔗Lookalike
⚡Signals
↓
ICP Filter · Email Verify · Enrich · AI Personalize
↓
50,000+ Ready-to-Send Prospects
  • Multi-source lead sourcing: B2B databases, web scraping, lookalike modeling, and signal-based sources like Crunchbase and BuiltWith
  • Every contact verified before a single email is sent: only real decision-makers with validated, deliverable email addresses make it into your campaign
  • AI personalization on every lead: each prospect gets a message that references something specific to them, not a generic blast
  • Deduplication and exclusion: no existing clients, competitors, or previously contacted leads ever reach a send
04
Step 4
Copy and Sequences
A/B/C Split Test — running simultaneously
Angle A
Microsaas Outcome first
Angle B ★
Direct offer Trigger signal
Winner at 2k sends → scaled
Angle C
Lead Magnet Pain point
📧 Email 1Makes the offer
→
3 days
📧 Email 2Different angle
✦ Spintax{Hi|Hey|Hello} [Name]…
✓ Spam scanner0 flags before send
  • 2–4 distinct offer angles tested simultaneously, winner declared at 2,000+ sends and scaled.
  • 2–4 messaging angles per offer: pain point, direct offer, trigger signal, social proof
  • 2-email sequence per angle: Email 1 makes the offer, Email 2 hits from a different angle 3 days later.
  • Spintax throughout: randomized openers, transitions, and CTAs so spam filters never see the same email twice at scale
05
Step 5
Campaign Management and Reply Handling
Reply received
↓ responded within 20 minutes
Interested
Positive
Neutral
📅 Booked Call
Negative
Hostile
🚫 Blocklisted
⚡ Reply speedwithin 20 minutes
📈 Bounce ratebelow 3%
🛡️ Spam ratebelow 0.3%
📊 Reportingweekly dashboard
  • Replies handled within 20 minutes: speed to lead is the #1 variable in whether a reply becomes a booked call
  • Non-booker follow-up: 3 touches over 7 days if interest is expressed but no call confirmed
  • Sender reputation protected continuously, bounce rate below 3%, spam complaint rate below 0.3%. Hostile replies blocklisted immediately.
  • Underperformance diagnosed and fixed: root cause identified after 2,000+ sends, new variants rotated in
  • Constant reporting: emails sent, reply rate, interested rate, meetings booked, infrastructure health, and next actions
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Timeline

Your Outbound System
Deployment Timeline

Day 1
Strategy and Infrastructure
Onboarding call, market research, ICP locked, domains purchased, inboxes set up, warmup begins
Days 1–14
List Build and Copy
Lead lists pulled and processed, copy written, sequences loaded, all while infrastructure warms
Day 14
Campaigns Live
Emails start sending, replies start coming in, meetings start getting booked
Days 14–74
Send, Book, Test, Improve
Continuous sending, reply handling, split testing, winner scaling, new angles tested, pipeline building
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Packages

Choose Your Volume

All packages are 60-day pilots. One-time setup fee + pay-per-call pricing, discussed on the call.

Most Popular
Launch
100,000 emails sent over 60 days
  • ✓Up to 5 ICP segments, each with its own targeting filter and message angle
  • ✓2–4 offer angles tested simultaneously, each with 2–4 messaging variants
  • ✓Complete infrastructure build and management
  • ✓Full reply handling and call booking
  • ✓Constant reporting
Setup fee + pay-per-call pricing discussed on the application call
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Growth
200,000 emails sent over 60 days
  • ✓Up to 10 ICP segments, each with its own targeting filter and message angle
  • ✓2–4 offer angles tested simultaneously, each with 2–4 messaging variants
  • ✓Advanced 4-campaign infrastructure model: leads split by verification status across four isolated sending environments
  • ✓Complete infrastructure build and management
  • ✓Full reply handling and call booking
  • ✓Constant reporting
Setup fee + pay-per-call pricing discussed on the application call
Book a Call →

Ready to Sign More Clients?

Book a call and we'll tell you in 20 minutes if cold email can work for your business.

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